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New logo for Balders HSK

Balders HSK are pleased to present their new visual identity and logo.

Balders HSK establishes its new visual identity and logo. The new shape will reflect today's and tomorrow's Balders HSK, showing a modern and progressive horseshoe pitching brand.


“The graphic element, the circle, is a subtle marker and visual simplification of the source of inspiration which is Balders Båge and a horseshoe.”

Balders new visual identity should reflect a club in time. The new expression should convey the feeling of a modern and progressive club, and at the same time contribute to building a stronger brand around the sport.


Balders has strived to create a logo that is strong, timeless and relevant. The graphic element, the circle, is a subtle marker and visual simplification of the source of inspiration which is Balders Båge and a horseshoe. The peeled and uniquely developed shape becomes a carrier of the identity.


Implementation of the new visual identity will start now in late February 2020 and roll-out will take place gradually during the year, in both digital and physical environments.

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© 2020 by BALDERS HSK. Norrtälje, Stockholm, Sweden 

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